In today’s article, we will see how to do a Keyword Research like a PRO for App Store Optimization with App Radar, the ASO tool that acquired TheTool earlier this year. Keyword
Today we are going to talk about the key performance indicators (KPIs) for mobile businesses in general, and related to ASO in particular. Are you running a mobile business? You should know
In this post we will take a deeper look into App Store Optimization for Google Play Store, and see how to optimize the most important ASO textual fields: the title, the short
Today, we are going to talk about the connection between SEO (Search Engine Optimization) and Google Play ASO, and more precisely about backlinks and the impact that they have on ASO for
Two weeks ago, on September 16th, Apple launched a new version of its operating system for iPhone, iOS 14, that includes a series of updates for the App Store, and some of
Lots of things have changed and evolved in the gaming industry. Today, we’ll focus on ASO for mobile gaming, how everything evolved until now and what will be the main challenges for
When working on App Store Optimization on the App Store, there is a limited amount of fields that are indexable and where you can work on keywords. Actually, there are three of
In this guest post by our dear friend Gabe we are going to learn how Organic Uplift affects your App Store Optimization strategy. What is Organic Uplift? Modern ASO is no longer
![How to Use HTML & Emoji in your Google Play Store App Listing [2020 Update]](https://thetool.io/wp-content/uploads/2020/02/How-to-use-HTML-Emojis-in-Google-Play-Store-apps-300x148.jpg)
In today’s post, we are going to take a look at rich formatting and explain some details about how to actually use HTML & Emoji in the text fields of your app
You must know that ASO and SEO are related in some ways (ASO is commonly called “App Store SEO”, as you can read in this post), but it can be hard to
Want to become unbeatable in terms of ASO and discover the keys to be a master of mobile growth, but you don’t know where to begin or what to look at? This
![Why you Shouldn’t Apply Google Play A/B Testing Results to the App Store [Case Study]](https://thetool.io/wp-content/uploads/2019/12/Why-shouldnt-apply-Google-Play-A-B-Testing-results-to-App-Store-300x148.jpg)
Two main tasks that any ASO practitioner (no matter what platform or product they work on) have to deal with are maximizing app store views (from search, featuring or any other channel)
![How to Grow X2 Organic Downloads: What Makes your Game Unique? [ASO Case Study]](https://thetool.io/wp-content/uploads/2019/09/Duplicate-Organic-Downloads-what-makes-Game-unique-300x148.jpg)
In this post we disclosure how a good Keyword Research plus working with a clear CTA on your screenshots can help your ASO strategy to drastically improve your organic downloads. Have fun!
![How to Do ASO on App Store in Arabic and Hebrew without Knowing the Languages [Case Study]](https://thetool.io/wp-content/uploads/2019/09/Do-ASO-App-Store-Hebrew-Arabic-300x148.jpg)
In this guest post from our friend Chingiz from Pixonic you are going to learn how to do ASO on Apple App Store in the two new languages, Arabic and Hebrew. Thank
Lately, we’ve been hearing a lot about Similar Apps, but you might wonder: “What the hell are they?”. Let’s have a look at what they are, how they are selected and how
![How We 3X Organic Downloads Doing ASO in less than 30 days [Case Study]](https://thetool.io/wp-content/uploads/2019/08/How-we-3X-Organic-Downloads-doing-ASO-in-less-than-30-days-case-study-300x148.jpg)
In this post, we explain how, doing ASO, we grew 3X the organic downloads in the US of one of our clients. Enjoy! When you start working with an app, for a
![App Store Pre-Order & Google Play Pre-Register Apps / Games ASO Tracking [June Update]](https://thetool.io/wp-content/uploads/2019/06/App-Store-Pre-Order-Google-Play-Pre-Register-Apps-Games-ASO-Tracking-June-Update-300x148.jpg){kind=tracking}
At TheTool we’ve been working a lot to deliver the best and most complete experience for you, and today we are proudly presenting the possibility to track App Store Pre-Orders and Google
This week we have an awesome case study from AutoScout24.ch, the most successful car app in Switzerland that serves as a marketplace for buyers and sellers of cars. By taking into account
Today we are talking about the reasons why your app or game could get featured on the App Store, based on an article posted on PickASO’s blog. Getting your product featured on
![Can we Rank for Emojis on the Apple App Store? [ASO Experiment]](https://thetool.io/wp-content/uploads/2019/04/Rank-Emojis-Apple-App-Store-ASO-Experiment-300x148.jpg){kind=icon}
Our ASO specialists at PickASO did an interesting experiment on the Apple App Store, on which they tried to rank an app for emojis. ASO Experiment: Ranking On The Apple App Store
Today we are sharing a success story from one of our beloved clients, iLovePDF. They started working on their App Store Optimization strategy not that long ago, and nevertheless, they have achieved
Today we are giving away some tips that PickASO shared in its blog to boost the App Store Optimization for your Google Play Games. Don’t miss it! Boost the App Store Optimization
On the app stores, as it happens with the rest of marketplaces (both online and offline), demand varies depending on the time of year. On Halloween, for instance, commerces decorate their shops
Today we are going to share the awesome work that PickASO -our brother- is doing with one of its clients: a case study that shows that App Store Optimization can increase your