The screenshots of a mobile app or game, together with the app icon, have a huge impact on conversion rate and are a crucial part of the App Store Optimization (ASO) process. Today, we will take a look at the most used and powerful tools to create and design perfect screenshots for mobile apps in 2021.
Table of Contents
- Why are the app screenshots so important?
- 10 tools to create great app screenshots (2021 Update)
- Final thoughts
Why are the app screenshots so important?
Let’s take a closer look at app store screenshots for ASO and why they are crucial to your optimization strategy.
As we know from Google, store browsing plays a huge role in new app discovery, with 48% of users discovering new apps by browsing the stores. Searches in search engines also play their role in app discovery, with 21% of users declaring to find new apps through searches. When exploring the app stores or after performing their search, mobile users come across a variety of apps and at this point, the graphic assets play a key role in their decision to install or not to install an app.
Screenshots take almost two-thirds of the space of the listing in the store search results. It is definitely the most visible element for the users, and also one of the most visual ones, together with the app icon. Splitmetrics, experts in A/B testing, have found out that optimized screenshots can increase the likelihood of users downloading the app by over 30%.
10 tools to create great app screenshots (2021 Update)
Screenshots work as a lure for users – they catch their attention and are key in their decision to download a mobile app or game. The users certainly know how to see and identify a great product from the screenshots, but how do we create amazing screenshots that help us boost app installs?
We have tried and selected various tools to make screenshots, to identify the best of them to use for your apps. Our tip is to test them all and choose the one that fits best your design needs!
AppLaunchpad allows you to design beautiful screenshots from pre-designed templates for different iOS and Android devices. Build screenshots by customizing backgrounds, fonts, colors, and export them in all device sizes for App Store and Google Play.
There is a free plan to start from, and 29$/month or 180$/year Pro plan, which is a one-time payment that unlocks additional device styles, premium templates, the possibility to upload your own background image, and other premium features.
2. App Screenshot Maker
App Screenshot Maker from AppInstitute is a free tool that enables you to create app screenshots in a few minutes, and meanwhile to “focus on making the best app possible”.
Fast and easy to use, this tool allows customizing layouts, colors, and backgrounds, to create screenshots and export them in all device sizes for iOS and Android.
AppScreens is a screenshot creator that is available both for the App Store and for Google Play. It generated screenshots mockups for all the required screenshot sizes and makes their design process easy. You can choose from different templates that the platform offers, or directly start designing the screenshots from the Playground section.
There are 3 different plans: a free plan with limited access to styles and settings and the brand’s watermark on designs, a one-time pro access of 18€ (one-time payment) without watermark and with unlimited access to styles, and a yearly pro-plan of 45€ per year.
4. Snapshot by Fastlane
Snapshot created by Fastlane automates the process of taking the screenshots and returns a single and useful web page with an overview of all designed screenshots, in all languages and on all devices.
Snapshot promises to resolve the most common issues with existing screenshot-making techniques:
- Wrong scaling with blurry font.
- Using incorrect device frames for various screen sizes.
- No landscape support in most of the tools.
Automating the process of creating screenshots can save hours of work for developers and marketers and minimize the frustration from having to correct a spelling mistake or any other minor detail – you will just have to run the script again, and the screenshots will be ready in minutes 🙂
appure is a competitive alternative to screenshot making tools, with an upgraded Standard plan unlocking all features with a possibility to work with 10 different apps and unlimited featured for only 7.50€/month.
With appure, you can customize the layouts, fonts, markups, device positions and shadows, and many more things to create unique screenshots for your app. It also offers to localize the screenshots in the 52 languages that are now supported on App Store and Google Play Store. Designing app screenshots with appure is easy!
6-7. MockUPhone & ShotBot
MockuPhone is a free tool for developers and mobile marketers, that allows framing screenshots in different device mockups. It currently supports iPhone mockups, iPad mockups, Android mockups, Windows Phone mockups, Laptop & Desktop mockups and TV mockup.
Specifically for uploading screenshots to the App Store, there is a tool in MockUPhone suite: ShotBot.
Placeit is another great service to use mockups to create screenshots from different devices. With its simple drag and drop system and a library of thousands of high-resolution mockups, you can design screenshots in nearly all possible backgrounds and from different angles.
There are two pricing systems: one enables you to buy single mockups for a certain amount depending on the mockup, which is not the best option if you need to download the screenshots for all the different sizes. The other option is to get the unlimited mockups subscription, whether monthly for $14,95/month or yearly for $89.69/year.
9. DaVinci Apps
DaVinci Apps is a platform that provides you with fully customized templates, devices, colors, framed with image size requirements, both for the App Store and for Google Play.
You can create screenshots effortlessly for free (with watermarks for Pro devices), or subscribe for a Pro Plan for 99$/year.
Last but not least, ApplyPixels is a platform that enables you to create and export app store screenshots in a simple way and for all the sizes you need, for iPhone, iPad, and Android devices.
You can get the screenshots either in a single purchase for a fixed price, subscribe to the monthly or yearly membership, or get a lifetime pass for $500.
So here is our list of top 10 essential tools in 2021 to design the screenshots for your app. The screenshots are an integral and essential part of the store listing and deserve our full attention. They are one of the first things that the users see when they come across an app, and their main role is to have a positive impact on them and to make them want to download it. Keep in mind that ASO is not only about traffic but about traffic + conversion.
There are many tools you can use to take screenshots and even automate this process for different languages and devices – so be creative and impress users with your mobile app screenshots!
Monitoring the Conversion Rate with TheTool
BTW, did you know that you can track the conversion rate of your mobile app or game daily and per country on the App Store and on Google Play Store with TheTool? Sign-up now and enjoy our free trial to discover all of our ASO features!
Which tools do you use for creating or designing app screenshots? Share your thoughts with us in the comments! ⬇️